Aligning Your Go to Market Strategy Around Account-Based Marketing with Shari Johnston, Casetext
Igniting Sales Transformation
FEBRUARY 21, 2018
This approach allows you to better align your dollars and people resources to generate the best-qualified leads and potential sales opportunities for your sales teams. Evangelism must happen throughout the organization to train people on what ABM means, why it is important, what’s going to be measured, etc. About Shari Johnston.
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