Zoominfo
OCTOBER 13, 2021
Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). The results?
Nutshell
MAY 26, 2020
When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? Direct mail involves sending letters, postcards, or other physical items to potential buyers and existing customers in order to compel a purchase or other action.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Nutshell
AUGUST 27, 2018
Direct Mail. Mailing information and offers to potential buyers is still a great way to make an initial contact with a new business. If you aren’t convinced, here are a few interesting statistics to consider: 70% of Americans say that mail is more personal than the internet (Source). nearly 37 times that of email (.12%)
Pointclear
MAY 10, 2012
Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. All of this is occurring in the context of the “grand effort toward revenue production. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”
Pointclear
MAY 10, 2012
Chris has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. All of this is occurring in the context of the “grand effort toward revenue production. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”
Nutshell
JANUARY 30, 2020
ROI Metrics : Measuring how much money is being spent on specific marketing campaigns versus how much revenue is generated. CRMs can also help identify which content, website landing pages, and direct mails aren’t doing well. Incentives can be extremely lucrative when implemented correctly. It’s a win-win!
LeadFuze
JUNE 3, 2021
B2B marketers identified “revenue generation” as the top priority for conducting such a campaign. ABM is more than just social media advertising, it also incorporates traditional marketing methods such as direct mail and email marketing. The biggest reason why B2B marketers were implementing ABM was generating revenue.
Expert insights. Personalized for you.
130 
Let's personalize your content