Sales and Marketing Management

FEBRUARY 18, 2019

Author: John Larson A few weeks ago I was having lunch with a friend, a successful executive who has run large sales organizations for three different companies. In the B2B world, your sales force is actually your loyalty program. Loyalty, at the end of the day, is not created by offering discounts or exceeding customer expectations.

Loyalty 290

Loyalty Banking Airlines Discount 290

Sales and Marketing Management

SEPTEMBER 17, 2017

Author: Tim Houlihan Sales leaders are always trying to figure out how to get the most out of their reps at the lowest cost, and incentives are excellent at revealing that sweet spot. Example : A national discount clothing retailer decided to recognize top sales associates by giving them a 2-liter bottle of soda at their monthly team meeting.

Incentives 184

Incentives Incentive Salary Pharmaceuticals 184

Sales and Marketing Management

SEPTEMBER 17, 2017

Author: Tim Houlihan Sales leaders are always trying to figure out how to get the most out of their reps at the lowest cost, and incentives are excellent at revealing that sweet spot. Example : A national discount clothing retailer decided to recognize top sales associates by giving them a 2-liter bottle of soda at their monthly team meeting.

Incentives 166

Incentives Incentive Salary Pharmaceuticals 166

Sales Hacker

JANUARY 13, 2021

For example, Accenture sells a CRM system with a multimillion dollar engagement that provides customization, training, and implementation to its end-customer. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process.

Licensing 74

Licensing Software Software Enterprise 74

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130