Sales and Marketing Management
JUNE 4, 2017
Author: Matt Brown, Senior Vice President of Sales, Lawson Products Salespeople are often described as extroverted with good social and communication skills. They are entrepreneurial, self-motivated, curious and persistent. Typically dispersed across territories far and wide, and always on the go, face-to-face communication is often overridden by email, voicemail and text.
The Sales Hunter
JUNE 4, 2017
Want to generate good dialogue with your customer? Start viewing yourself as your customer’s R&D department. Do this and they will increasingly rely on you for the helpful information you bring them about their company and industry. Check out the video to see what I mean: Copyright 2017, Mark Hunter “The Sales Hunter.” Sales […].
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Increase Sales
JUNE 4, 2017
Years ago there was a song with these lyrics “Lookin’ for love in all the wrong places.” Today, it appears many are looking to be insulted in all the wrong places. My husband and I at breakfast talked about how everyone is looking to be insulted especially those in business. This conversation was prompted by a friend and colleague who was accused of micro-aggression by a millennial female wait staff person.
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A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.
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