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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. .” More than 90 percent of customers take advantage of Seismic’s integration capabilities, which include: Customer relationship management: Salesforce CRM, Microsoft Dynamics, Sugar CRM, Siebel, CRM. Data vendors: FactSet, Morningstar, Google AdWords.

Eloqua 65
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. BtoB Magazine Website: www.btobonline.com. Stay Tuned.

CRM 178
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Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full. Kate Maddox. Digital Edge.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. BtoB Magazine Website: www.btobonline.com. Stay Tuned.

CRM 133
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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Green Lead's B2B

Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

Remember Eloqua and Marketo, people that were digital marketers would wear those brands like a badge of pride, and they built their career around it. And we were running it like a magazine and we built conferences around that. And I think we saw this in many, many other companies. Marketo was very much this way.

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Marketing Automation is Not Marketing Strategy

Pointclear

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Marketing 266