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What is Marketing Automation?

Apptivo

All About Marketing Automation. Marketing automation Definition. What is the need for marketing automation? Benefits of marketing automation. How does marketing automation work? Core areas of focus in marketing automation. What are marketing automation platforms? Who uses marketing automation?

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7 Critical Skills of the Social Seller

SBI Growth

The market is changing. I recently met Jill Rowley, a Sales Rep at Eloqua. Jill is buyer-centered and focused on ways to personally evolve with her market. Jill remains Eloqua’s #1 Sales Rep since 2006. The market moves quickly. And the market rewards them with revenue. Why Buyers want Social Sellers.

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Social Selling Success Stories

Score More Sales

Just four years ago, I had a different target market and was giving workshops around the U.S. If you have information but no one likes you because you’re unreliable or self promotional all the time then you have no trust. What’s interesting is that anyone can do this – certainly if I can, you and your business can as well.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. were low and considered less than successful for the enterprise market. Product marketers and sales specialists live and breathe their solutions every day.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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B2B Marketing Guide

OutboundView

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.

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Top 15 Women Sales Influencers to follow in 2021

Salesmate

More promotion for women. Promoting more women to managerial posts is a sure way to retain more female employees and attract new ones. Named one of the Most Powerful and Influential Women in California and Top 50 Sales and Marketing voices by LinkedIn, Bova has a unique experience in both sales execution and management.