SBI Growth
AUGUST 25, 2012
But it’s marketing that has the tools and data to deliver. Direct support of the rep making their target is one of marketing’s key objectives. They have the tools and data. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like. They get paid to do this.
SBI Growth
SEPTEMBER 22, 2013
This is done to understand your buyers goals and objectives. Sales enablement tools can’t get a cursory review. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), You invest a huge amount of time and money into buyer personas. You then spend more time and money on detailed buyer process maps.
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SBI Growth
DECEMBER 26, 2012
Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). There has been a proliferation of tools and channels. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. These trends changing the face of marketing once again: 1.
The Pipeline
JULY 29, 2011
Sales and marketing lead generation tools follow this suit. But the smaller a company is, the more their internal people need to do and the less tools they will have to help them. A solid inbound web strategy also includes nurturing, but if you don’t have marketing tools then outbound sales will have to manually nurture as well.
The ROI Guy
MARCH 24, 2013
With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing.
LeadFuze
JANUARY 1, 2022
Sales professionals who work remotely are typically inside salespeople, which means they use the phone and web conferencing tools to sell products. This is not including any tools needed to do their job. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool.
Sales Overdrive
JUNE 22, 2012
There are many tools available today for this purpose. A few we like include Marketo, Acton and Eloqua. They are concerned with strategic and tactical solutions that impact business results, i.e., things that intersect with their key business and personal objectives. The Technician. See our last blog for more details.
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