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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. Find More Selling Opportunities with Buyer Intent Data.

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How to Build Prospecting Lists that Yield the Best Results

eGrabber

Attend these events with the intention of networking and meeting potential customers. Remember to follow up after the event to nurture these new relationships. Be genuine, provide value, and the sales will follow. By following these steps, you’ll be well on your way to building a robust prospecting list.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

A well-orchestrated data solution allows you to enrich, cleanse, and unify records for companies and contacts, generate insights, route data where you need it, and maintain a standard of quality, coverage, and compliance. The following grid shows this quality vs. quantity trade-off. Business data is prone to frequent changes.

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The Top 8 Challenges of Prospecting and How to Conquer Them

Crunchbase

To ensure you’re spending your time and energy wisely, you need to get strategic about the leads you pursue — this is where your ideal customer profile comes into play. Pro Tip: You can also find buyer intent data on Crunchbase via Bombora within advanced search to discover when prospects have buying power.

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3 Ways AI Empowers Sales Enablement & 10 Sales AI Tools to Help

LeadBoxer

The first step to increasing your sales is knowing exactly to who you should devote your time and energy. The platform aggregates tons of identifying and behavioral data about prospects and then calculates a lead score illustrating how likely they are to buy. Fortunately, the company provides training to get you up to speed.

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Predictive Intelligence and the Future of B2B Marketing

Zoominfo

Well, basically, a purchase tends to happen at the confluence of three difference types of predictive data: Fit, Intent, and Opportunity data. You can read more about that in our article on intent data. This all may sound futuristic, but these concepts have already made a massive impact in the marketing world.

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Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Zoominfo

Without a customer profile that touches on these points, along with fit criteria at the company level, a sales team is likely to spin a lot of cycles on deals that don’t end up closing. Type #2: Opportunity Data. These are the data points that indicate that conditions are favorable for a change. Type #3: Intent Data.