Pointclear

DECEMBER 27, 2016

A new era of accountability starts in 2017 and nurturing (additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles) is well worth the time and modest increase in expense. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal.

Top of Funnel 157

Top of Funnel Account Based Marketing B2B Epiphany 157

Pointclear

JUNE 2, 2016

Additional contact using multiple touches and multiple media—including phone, voicemail and email—across multiple cycles is well worth the time and expense. Today we will discuss how lead nurturing can triple the return on most marketing campaigns: Nurturing is essential for successful lead generation—both inbound and outbound.

Lead Nurturing 145

Lead Nurturing Top of Funnel Sales Qualified Lead Lead Rank 145

Pointclear

MAY 23, 2018

Making additional contact using the right cadence (multiple touches and multiple media including phone, voicemail and email across multiple cycles) is worth the time and money it takes. Successful lead generation—inbound and outbound—requires nurturing. But it’s often the most underutilized marketing activity at a marketer’s disposal.

Sales Qualified Lead 124

Sales Qualified Lead ROI Lead Rank Lead Scoring 124

Babette Ten Haken

SEPTEMBER 12, 2018

Our professional labels are the stuff we put on our LinkedIn and other social media platform profiles. In their training to be empathetic and relational, often these sales people push the personal connection envelope and downplay their own intelligence. Arriving at that epiphany is professional innovation, in my Playbook.

Ideal Customer Profile 131

Ideal Customer Profile Positioning Customer Epiphany 131

Keith Rosen

JULY 8, 2017

Others blame lackluster performance on poor training, coaching, support, a saturated market, competition, difficult customers, weak leads, and a limited, unqualified database of prospects to call. Okay, maybe not the epiphany you’re looking for yet, right? Were you formally trained to listen? Nothing new and mind-blowing?

Coaching 90

Coaching Social Media Intent Epiphany 90

Vengreso

JANUARY 13, 2023

LinkedIn is perhaps the most powerful social media platform for business today. By providing the readers with a strong foundation in proven techniques, Hughes enhances the sales conversation by introducing revolutionary social media procedures. So many more of us are working from home and/or are creating new home-based businesses.

Paid Content 81

Paid Content Conversion Top of Funnel Hiring 81

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Early in my AE career, the company I worked for was acquired and we were all told we had to go to another state for an entire month of training.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130