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Social Selling Via LinkedIn

Janek Performance Group

What started out as a social job platform for professional networking has turned into an all-encompassing content platform for business. As great a tool LinkedIn is for sales professionals, there are hazards companies need to be aware of. Like any tool, there is the right way, the wrong way, and the best way.

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Account Based Prospecting: Build a Machine for Prospecting

LeadFuze

Nearly 75% of organizations believe they haven’t achieved the goal of aligning marketing and sales. Marketing needs to figure out how it can scale account-based programs, and do so in a coordinated way with Sales. I want to start by explaining what account-based marketing is. ABM maturity model.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The Sketchnote Handbook. 80/20 Sales and Marketing. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

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How to Prevent Phishing and Avoid Cyber Attacks

Zoominfo

Currently, the most common avenues for phishing attempts include email, text messages, and social networks. Wi-Fi phishing: In this tactic, phishers set up Wi-Fi access points that look similar to a well-known or regularly used network. Be vigilant! Phishing attacks happen when you least expect them. We’re here to help! .

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Outbound Lead Generation: Proven Strategies & Tips

SalesHandy

When inbound lead generation first made an appearance a lot of marketers were quick to predict the redundancy of outbound lead generation. But we already have SEO practices and content marketing in place. The execution is handled by the Sales and Marketing teams of your respective organizations, each undertaking a specific role.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Due to rapid changes in buyer behavior and expectations, non-personalized content is now an unacceptable marketing practice.

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PODCAST 127: Leadership Lessons From 10 Years of Democratizing Youth Sports w/ Brian Litvack

Sales Hacker

But before LeagueApps, he was part of the founding team at Sports Fight and held various business development roles at CBS Sports, College Sports Television and the official college sports network. And actually found a job with a company called Official College Sports Network, which built a web platform for college athletic departments.

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