article thumbnail

Solution Selling vs. Aspirational Selling

Product Management University

Solution selling is like vanilla ice cream. Aspirational selling is a more tantalizing flavor that separates you from the pack and makes your products the clear choice. Aspirational selling is a more tantalizing flavor that separates you from the pack and makes your products the clear choice. What is Solution Selling?

article thumbnail

Tech Sales – The shift from product selling, through solution selling, to customer needs selling

Artesian Solutions

Tech Sales – The shift from product selling, through solution selling, to customer needs selling. The post Tech Sales – The shift from product selling, through solution selling, to customer needs selling appeared first on Artesian Solutions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Sales Methodology Blueprint: How To Choose The Right One For Your Business

Sales Hacker

There are many more than this, but the most popular sales methodologies are: The Challenger Sale. Command of the Sale. Conceptual Selling. Consultative Selling. Customer-Centric Selling. Inbound Selling. NEAT Selling. SNAP Selling. Solution Selling. SPIN Selling.

article thumbnail

The Big O – Outcome Selling

The ROI Guy

B2B buyers have fundamentally and permanently changed, and the B2B sales and marketing professionals that realize Frugalnomics is in full effect, and change strategies and tactics to fight back, will be the winners over this next decade. Fight Frugalnomics with Outcome Selling? Do buyers think solution selling is working?

Remedy 77
article thumbnail

Spring has Sprung, and So Should New Sales and Marketing Practices

The ROI Guy

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have." What does the customer need to be successful?

article thumbnail

Are ROI Calculators Dead? Not so Fast.

The ROI Guy

According to IDC’s annual 2012 Buyer Experience Study published in November it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. I think this question needs to go into the nearest bucket along with “Is Solution Selling Dead?”

ROI 69
article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. Sales Models and Fundamentals. The Transparency Sale. The Challenger Sale. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling.