SBI Growth
AUGUST 26, 2012
I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. It is non-interruption marketing. Content marketing is a new muscle for most organizations.
DiscoverOrg Sales
FEBRUARY 27, 2018
Knowing the technology stack of your prospect is an important piece of marketing and sales intelligence. This is part of a larger examination of 7 specific ways sales intelligence impacts marketing and sales processes : In Part 1, we tackled data quality and management. In Part 3, we explored trade show prospecting for lead generation.
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Close.io
SEPTEMBER 2, 2019
Hello, My name is Ralph, I work for , a real estate company with over 3 years in the market. Relevant events Close can reference include: Trade shows. Brain mentioned Charlie’s upcoming attendance at Marketo Summit to introduce how his product would help Engagio’s sales team follow up with more leads they meet there.
SBI Growth
APRIL 20, 2013
An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. LinkedIn Groups and Connections allow for: Following Specific Trade Groups (ie: Sales / Marketing Executives ). For instance: Trade Shows.
Pointclear
FEBRUARY 27, 2014
We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences. But it’s only a tool.
Green Lead's B2B
NOVEMBER 2, 2010
Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Bill Goldsmith - BP Productions Pete Gracey - AG Salesworks Bernice Grossman - DMRS Group Inc.
Zoominfo
APRIL 23, 2020
Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts! JUST KIDDING.
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