Babette Ten Haken

APRIL 4, 2018

However, the first step in pivoting customer retention pain into business success is a function of how you “see” customer retention. The three contexts are: Your Business Unit (Sales and Marketing), Your Operations (Manufacturing, Supply Chain, Finance) and Your Client. Your first pivot? Your second pivot? Download here.

Pivotal 65

Pivotal Retention Customer SME 65

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!” The risk or return ratio.

ROI 95

ROI Account Lead Rank Marketing 95

Babette Ten Haken

SEPTEMBER 20, 2018

Develop a business growth strategy that pivots you, and your organization, away from a toxic client base. Babette Ten Haken is a STEM design thinker, Six Sigma Green Belt and Voice of the Customer facilitator, forged by her background in new product development, startups, market research and sales. Click here.

Ideal Customer Profile 72

Ideal Customer Profile Strategy Customer SME 72

Babette Ten Haken

MAY 21, 2018

Then, a customer base triage is a strong signal that your business model requires a pivot. When this pivot scenario happens, you can migrate past and current customers. When this pivot scenario happens, you can migrate past and current customers. Because you have always had their backs, even as you pivot.

Customer 51

Customer Pivotal Retention How To 51

Sales Hacker

FEBRUARY 14, 2022

Mid-market. Revamped promotion paths, meaning reps progressed from SMB to mid-market before finally reaching enterprise and adjusted the comp plan accordingly . Encouraged AEs in the mid-market and enterprise segments to choose accounts they wanted SDRs to target in place of the persona-led, spray and pray approach for SMB.

Enterprise 84

Enterprise Enterprise Penetration How To 84