Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and

Marketing 226

Marketing Telemarketing Scale Education 226

Hubspot Sales

DECEMBER 16, 2020

I interviewed seven sales leaders from across the country to better understand how they overcame the challenges of 2020, what challenges they expect to encounter in 2021, and how they recommend readers combat both. Mintis Hankerson is a Senior Sales Manager at HubSpot. Mintis Hankerson on balancing empathy with achievement.

Real Estate 134

Real Estate Face-to-face Forecasting Hubspot 134

Braveheart Sales

SEPTEMBER 23, 2021

We’re very unlikely to see wage deflation in the US market. Of course, smart companies play the arbitrage game: When costs are rising, pass along the price increases as quickly as you can while you try to delay accepting the cost increases from your suppliers as long as possible. Once wage inflation happens, it sticks.

Margin 40

Margin Insurance Insurance Energy 40

Your Sales Management Guru

OCTOBER 13, 2015

In recent years, organizations have gotten better at analyzing financial statements, refining manufacturing procedures, reengineering business systems and improving marketing effectiveness. But one area where additional improvements still can be made is the sales organization. They often lack both a strategic and tactical sales plan.

Revenue 40

Revenue Hiring System Case Study 40

Partners in Excellence

JULY 5, 2016

All of us, customers, sales people, marketing, customer service—everyone, daily face a number of converging forces which adversely impact our own and our organizations’ performances. Disruptive alternatives, changing the landscapes of our traditional markets and competition arise every day.

Face-to-face 49

Face-to-face Networking ACT Ideal Customer Profile 49

Sales Hacker

JUNE 20, 2022

Make sure that you support your AMs and intellectually curious sellers with methods to capture what they learn and share their findings with the rest of your sales team. Leverage your marketing team , especially if they are a mature function who have close connections with the buying community. Speak to your partners.

Lead Rank 84

Lead Rank Lead Scoring Leads Marketing Qualified Lead 84