The ROI Guy
MARCH 24, 2013
Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?
Pointclear
MARCH 19, 2018
AT Internet also has a wide range of white papers to guide and teach the uninitiated. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. I have no axe to grind on this subject, but I do know that: Talking about ROI isn’t enough. Does Marketing Own the Pipeline? About the Author.
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LeadBoxer
NOVEMBER 29, 2020
As a sales team manager, you want to see your reps improve their close rates. This guide takes a deep dive into what sales AI is, how it aids your team’s success and 10 of the best software options for the job. Read on or jump ahead to these sections: What is Sales AI? 3 Ways AI Improves Sales Enablement.
The ROI Guy
AUGUST 24, 2018
This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”.
The ROI Guy
AUGUST 27, 2018
And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.
Pointclear
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
The ROI Guy
NOVEMBER 17, 2011
Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As
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