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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

Pointclear

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. In a sense, Kenandy and PointClear function in similar ways to move strategic business processes out to more efficient and cost-effective resources.

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Tell Marketing They Can Keep Their Leads

No More Cold Calling

Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28 But studies show that people should be making eye contact 60 to 70 percent of the time to create a sense of emotional connection. Even in Sales 2.0,

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What is Inside Sales (And Why Do You Need It?)

DialSource

In the United States, inside sales grew 15 times faster than outside sales, creating jobs and immense business opportunities. . According to an estimate by PointClear, the average outside sales call prior to COVID would cost over $300, while the average inside sales call would cost just $50.

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The 5 Top Media for Cold Prospecting

Pointclear

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

Media 233
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PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

Pointclear

” He was surprised to find in a recent benchmark study of 1,900 companies that 65% of responding companies still don’t have agreement on that meaning. ” In the questions, he continues to see a big opportunity around progression and believes BANT has to happen in the process.

Lead Gen 145
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. It’s a very impressive tool.” It’s going to be interesting to see what they do with this venerable tool to advance it.” And you can show demos.

CRM 178
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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

Pointclear

And what do you know, just recently an industry colleague asked me for advice on similar tools, and I was only too happy to share my buying experience privately. Why not take the opportunity to turn everyone into an advocate for your business, even if they are not the right fit at this point in time?

Lead Rank 185