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How to Build a Sales Training Program & Evaluate Its Impact

BrainShark

Building and maintaining an effective sales training program is a difficult and continuous process. That being said, there are tools and best practices you can use to speed up the process. Brainshark , a Bigtincan company, is a sales enablement solution that: Makes creating training content easy.

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5 Sales Enablement Priorities for Transformational CMOs

Allego

Equipping sellers with the content, tools, knowledge, skills and coaching required to optimize buyer interactions—known as sales enablement —is essential. With a holistic sales enablement strategy , you can accelerate the sales cycle, drive higher average win rates and contract values, boost profitability—and transform marketing and sales.

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Winning Sales: How You Need To Be Enabled

Anthony Iannarino

If the experience of working with you through the sales process isn’t valuable for your dream client in comparison to others, your general value proposition isn’t likely to carry the day for you. Some have become so dependent on a SME that they don’t even want to have a discovery meeting without having one with them.

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6 Priorities of Sales Enablement Evolved

Allego

Functions that were siloed—training, learning, and coaching—are merging with content creation and management. Now that most B2B sales are virtual, a unified approach to sales enablement is more critical than ever for keeping teams on track. An evolved approach includes these six essential sales enablement capabilities. #1

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Sales Advice on Being a Peer vs. Subordinate with Buyers

Customer Centric Selling

Sales Training Article: Peer vs. Subordinate Relationships. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company Image courtesy of StockImages at FreeDigitalPhotos.net When buyers and sellers talk for the first time, historical baggage and preconceived notions are in play.

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Why Your Sales Team Isn't Performing as Expected (Pt.5) - Selling is WIT!

Anthony Cole Training

Getting past a gatekeeper – This is usually one of the toughest situations in the sales process. The gatekeepers have their job – to keep sales people away from their bosses – and you have your job – get to their bosses (aka. You cannot train them to be committed. Information about Sales Managed Environment - SME.

Hiring 120
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Why Your Sales Team Isn't Performing As Expected (Pt.5) - WIT

Anthony Cole Training

Getting past a gatekeeper – This is usually one of the toughest situations in the sales process. The gatekeepers have their job – to keep sales people away from their bosses – and you have your job – get to their bosses (aka. You cannot train them to be committed. Information about Sales Managed Environment - SME.

Hiring 120