Sales and Marketing Management
JUNE 1, 2018
“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.
Cincom Smart Selling
JANUARY 27, 2015
Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. If each division bought its own technologies (the piecemeal approach), it’d be more difficult to sell since salespeople would have to go to multiple systems to get the information they need.
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Sales Hacker
NOVEMBER 21, 2019
For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. When faced with winning or losing a commission check, they’re going to push forward and work directly with their accounts, not spend time entering data into a CRM system. Salespeople are busy.
Your Sales Management Guru
OCTOBER 13, 2015
In recent years, organizations have gotten better at analyzing financial statements, refining manufacturing procedures, reengineering business systems and improving marketing effectiveness. Smart companies are scrutinizing their strategic sales management plans, taking a closer look at everything from their pipelines to their forecasts.
Factor 8
AUGUST 8, 2019
They spend their day doing system demos, and the great ones spend more time talking to customers than touring your product. You may see them termed as “Renewal Reps” but with the sky-rocket maturation of the SaaS industry, smart companies have their eye on more than just renewals.
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