Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

Top of Funnel 119

Top of Funnel Lead Rank Marketing Churn 119

Hubspot Sales

JULY 15, 2020

Not only is it more cost-effective for B2B businesses to focus more on their existing customers, it also provides opportunity for acquiring new high-value customers through referral marketing. With these data points in mind, making your current customers feel valued can be an effective way to impact your bottom line.

Pipeline 131

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 131

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SEPTEMBER 22, 2011

You were doing customer service all week. You were working on marketing materials. example: tid = 123. Example: prod = prod1|prod2. Example: cat = cat1|cat2. © Score More Sales 2001 - 2012. You were putting out fires. You were not productive. You were doing “research”.

Lead Rank 177

Lead Rank Lead Scoring Top of Funnel Call-back 177

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DECEMBER 6, 2011

Postal Service must reduce its operating costs by $20 billion by 2015 in order to return to profitability,” said David Williams, vice president of network operations at the US Postal Service, in a prepared statement. And you thought YOU had sales, customer service, and operations issues? Excuse me, $20 Billion with a B?

Lead Rank 153

Lead Rank Lead Scoring Social Media Top of Funnel 153

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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

Top of Funnel

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MAY 25, 2010

You plant seeds – developing relationships, ideas, projects – and, when cultivated will grow into bigger possibilities – with our goal being to exchange your products or services for dollars, credit card payments, and checks. Check out the Nurture Marketing site for more planting metaphors. example: tid = 123.

Lead Rank 120

Lead Rank Lead Scoring Revenue Harvest 120

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FEBRUARY 8, 2012

Even if business is not closing this week, what are sales reps doing – how many outbound calls, how much response to inbound leads, how much customer service is happening – all metrics that should be understood. example: tid = 123. Example: prod = prod1|prod2. Example: cat = cat1|cat2.

Lead Rank 148

Lead Rank Lead Scoring Follow-up CRM 148