Customer Centric Selling

NOVEMBER 25, 2013

Sales Training Article: Ignoring Evolution. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. CustomerCentric Selling® redefined selling as asking questions to empower buyers to achieve goals through the use of a seller''s offering.

Training 63

Training Vendor Government Construction 63

Customer Centric Selling

MAY 18, 2016

It prompted me to wonder if companies have modified their sales process milestones developed in the 90’s and imbedded them into their CRM software? Since launching CustomerCentric Selling® in 2002, we’ve said the most common reasons for “no decision” outcomes are: Failure to identify desired business outcomes.

Sales Process 40

Sales Process CRM Vendor Enterprise 40

Zoominfo

JUNE 24, 2019

As with many software offerings that fail to thrive, they changed their name (to Customer Relationship Management [CRM]) and introduced expanded functionalities. At the time, many felt it was quite a stretch to imply software could manage relationships, but nonetheless, CRM took off.

Forecasting 272

Forecasting B2B CRM Quota 272

LeadFuze

JANUARY 1, 2022

Next, I’ll share my tactical approach on how startups and mature software companies can build a go-to-market strategy for their business. SkyStream had to diversify its business when the “bubble” burst in 2002. B2B segments: Enterprise-wide, we will use a contract to sell our CRM and ERP software.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

Zoominfo

JUNE 24, 2019

As with many software offerings that fail to thrive, they changed their name (to Customer Relationship Management [CRM]) and introduced expanded functionalities. At the time, many felt it was quite a stretch to imply software could manage relationships, but nonetheless, CRM took off.

Forecasting 100

Forecasting CRM Quota B2B 100

Insight Demand

APRIL 7, 2016

If buyers put both the status quo and new products up on a shelf and objectively evaluated the pros and cons of each, the status quo bias would not exist. But buyers are not objective. The endowment effect causes buyers to use the status quo as a reference point to evaluate the attractiveness of new products. STATUS QUO BIAS.

Government 20

Government Scale Lead Rank Lead Scoring 20

Sales Hacker Training

MAY 8, 2020

This video training was originally presented at the 2019 Sales Hacker Success Summit. Which is basically the idea that the market in the enterprise sales world, buyers and sellers, we come from a place where we (sellers) used to start conversations by asking lots of questions, general discovery questions. What You’ll Learn.

Lead Rank 80

Lead Rank Lead Scoring Call-back Oracle 80