Tenfold

JULY 15, 2017

While the goal of sales and marketing are notably similar (boost company revenue), this fact seems tangential in relation to their means of reaching that goal. Would it be surprising to know that a staggering 76 percent of marketers are overlooking the importance of sales enablement? Bridging the Sales and Marketing Wedge.

Marketing 63

Marketing Sports Face-to-face Top of Funnel 63

The ROI Guy

DECEMBER 6, 2010

These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

OCTOBER 22, 2010

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Unfortunately, most sales professionals are being engaged later and later in the cycle by buyers, often after key decisions have been made. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. However, many vendors would say that sales opportunities are not moving forward the way many would like.

ROI 45

ROI Buyer Buying Cycle Social Media 45

Sales Hacker

APRIL 2, 2020

Battlecards, despite being one of the most popular sales enablement tools, too often go unused by sales teams. How can we combat this lack of adoption by Sales? The Battlecard Adoption Playbook consists of five parts and is designed to ensure that Sales leverages battlecards to win competitive deals. Let’s dive in.

Competition 73

Competition How To Sales Enablement CRM 73

Sales Hacker

AUGUST 18, 2020

Sales enablement is easy. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement and help carry the load to help keep your team doing what they do best, winning. We’ve got two sponsors, including a new one called Sapper Consulting.

Lead Rank 106

Lead Rank Scale How To Travel 106

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. What would you tell a woman just starting a career in sales? What is your best piece of career advice for women in sales?

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130