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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

According to the 962 respondents, SMB IT spending on hardware, software and services has increased from an average of $108K per organization in 2009, to a planned $143K in the second half of 2011. This presents unique challenges for IT solution providers seeking to capture more SMB opportunities in the New Year.

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Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

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Customers and Sellers: The knowledge divide

The ROI Guy

A recent newsletter from sales and marketing best practices analysts at SiriusDecisions ( www.siriusdecisions.com February 2009; Knowledge Inflection Points) highlights that today’s buyers are more savvy, and gather more information than ever from public sources before they engage sales professionals.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall. navigation, placement of content, imagery, etc.)

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

According to SiriusDecisions, focusing on marketing costs per sales person indicates that on average companies invest a significant $43,011 / salesperson, an estimated 3%-7% of the opportunity value of the sales pipeline. Surveys reveal that buyers are not satisfied with the value sales professionals are delivering to engagements.

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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Case studies were commissioned, but did not provide all the proof needed. Reduce the time it takes to develop credible businesses cases from days or months to hours. . d=222693735895213178.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

The Gist: You can almost not keep up with the sheer volume of content generated by the sales (Read. Their army of bloggers cover every topic imaginable and use lists, case studies, video, gifs – you name it, to bring the up to the minute informative articles on all industry developments. The Sales Blog-Anthony Iannarino.