The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Mindtickle

DECEMBER 5, 2016

I see basically channel resellers as an extension of our sales,”. explains Joan Morales, Senior Channel Marketing Manager for Nutanix. “. That means having the knowledge, the tools, access to the resources that they need, including marketing programs and training materials, so they can be successful in selling Nutanix.”.

Sales Enablement 52

Sales Enablement Conversion Scale Channels 52

Mindtickle

DECEMBER 5, 2016

I see basically channel resellers as an extension of our sales,”. explains Joan Morales, Senior Channel Marketing Manager for Nutanix. “. That means having the knowledge, the tools, access to the resources that they need, including marketing programs and training materials, so they can be successful in selling Nutanix.”.

Sales Enablement 52

Sales Enablement Conversion Scale Channels 52

Highspot

NOVEMBER 14, 2022

As a result, marketing and client-facing teams are at maximum capacity and struggling to do more without additional staff and resources. Business development and marketing teams are stretched to capacity balancing higher workloads with resource constraints. PROTECT CUSTOMER DATA.

Face-to-face 52

Face-to-face Pivotal Scale Lead Rank 52

Zendesk Sell

FEBRUARY 28, 2019

Use nonmonetary strategies to motivate your sales teams. According to a 2009 survey conducted by McKinsey & Company , nonfinancial incentives were rated as more powerful motivators than financial incentives. Include GIFs or short, lighthearted videos you create with your managers. Use this to your advantage.

Motivation 71

Motivation How To Survey Incentives 71