How CRM Lost It’s Social … and How It Gets It Back!
Adaptive Business Services
FEBRUARY 16, 2022
As far back as 2010 (maybe even earlier), I was writing quite a bit about how CRM was not addressing the fact that people were now connecting, conversing, and developing relationships on the new social channels. Take a look at Sales Navigator. I was lamenting more than writing. After all, we are their valued products.
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