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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation.

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The Pipeline ? Mine the Gap!

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Selling be to understand which of the potential prospects “at rest”, could be Engaged with and thereby set in motion. February 2012.

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How to make sales calls [The Ultimate Guide]

OnePageCRM

Prospecting is the most difficult part of the sales process for salespeople. However, in our modern reality, with modern CRMs and social media, it’s easier than ever to build up a customer persona so you don’t have to go into your outbound sales calls completely cold. Warming up a prospect. Tracking and improving performance.

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8 Highspot Competitors: An In-Depth Analysis

Bigtincan

Companies like AT&T, Thermo Fisher, Merck, ANZ Bank, Nike, Guess, Prudential, and Starwood Hotels have been Bigtincan’s clients since its inception in 2011. So, even if sellers are with prospects at a location with no internet, Bigtincan will still surface relevant files to the sellers — which takes us to the next differentiator. #3:

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings. Customers bought "solutions."

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Founded in 2011, Percolate has grown into one of the leaders in the enterprise content marketing space, with customers that span both business and consumer brands including DHL, Electronic Arts, VMWare, and DocuSign. Prospect Intelligence. Prospect Engagement. Personalized sales prospecting videos increases engagement.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

Their army of bloggers cover every topic imaginable and use lists, case studies, video, gifs – you name it, to bring the up to the minute informative articles on all industry developments. How Sales Pros Can Incorporate LinkedIn’s Active Status into Their Prospecting Outreach. is a CRM without the fluff.