2016 Customer Demand Generation Prospecting 
Zoominfo
AUGUST 31, 2020
According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Doing so may also offset declines in aging products a company sells.
Sales and Marketing Management
APRIL 24, 2017
You’re working through the sales process with a prospect, and all of a sudden a competitor you’ve never heard of surfaces and you’ve lost the deal. How could the customer want that when you offer so much more? Here’s the thing: Customers don’t actually care about features. It focuses on understanding customers’ motivations.
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Zoominfo
AUGUST 31, 2020
Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company.
Pointclear
AUGUST 18, 2015
Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Marketing and sales leadership can use the assessment to determine the stages of the buyer’s journey where prospects disengage and disappear. Data quality.
Pointclear
AUGUST 20, 2015
I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?
Partners in Excellence
OCTOBER 27, 2014
Demand Generation/Lead Gen/Content Marketing/Nurturing. Customer Focus/Customer Centricity. Customer Engagement. Go To Customer/Sales Deployment Models/Inside/Outside/Channel/Web/Hybrid. New Customer Acquisition. I remember participating in a “Prospecting Scavenger Hunt” in 1985.
SalesLoft
MARCH 9, 2016
Welcome to Day 2 Rainmaker 2016! Yesterday, we had Kyle Porter and friends discussing their gratitude for you — our partners, customers, and the entire sales development community — and giving an overview of our history, what’s new, and what’s coming with Salesloft. Well folks, here it is. 39% Inbound. 12% AE Sourced.
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