Sales and Marketing Management

JULY 25, 2017

The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. Author: Anna Fisher There’s no going around it. Cue the “Aha!”

Marketing 174

Marketing Lead Gen Data Construction 174

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. This is likely an initial reaction to controversial tax cuts passed at the end of 2017. For sellers, context is everything.

Company 156

Company Prospecting Oracle Transportation 156

The Spiff Blog

SEPTEMBER 16, 2022

John Arsenault, Sales Engineer. Solving problems and having fun while doing so makes him happy, and he’s excited to showcase Spiff to finance and sales teams. Dustin Carpe, Sales Development Representative. Alison Varney, Sales Development Manager. She loves being able to help people and get things done.

Meeting 75

Meeting Top of Funnel Travel Engineering 75

Hubspot Sales

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script , or download free sales call templates.) Cold calling is most effective when paired with strategies such as prospecting and sales qualification. You have your list of names and phone numbers.

Cold Calling 98

Cold Calling Call-back Inbound Follow-up 98

LeveragePoint

FEBRUARY 20, 2018

Understanding Sales Challenges , Richardson’s recently compiled survey, identified the top 3 concerns among seller executives: (1) Competing against a low cost provider, (2) Combatting the status quo and (3) Knowledge about how to team sell effectively. This is a lonely time for a sales rep. Objectives Early in the Sales Cycle.

Case Study 20

Case Study Sales Cycle Study Opportunity 20

Sales Hacker

MARCH 19, 2019

At the beginning of March, we announced the winners of the 2nd annual Sales Hacker Top 50 Awards, presented by Bravado. We searched through all of the reasons for nominations we received and picked out the stories about people in sales who do the hard work of elevating the sales profession.

Hiring 96

Hiring Scale Sales Qualified Lead Top of Funnel 96