AI’s Role In Sales and Marketing
Sales and Marketing Management
MARCH 8, 2020
“While the adoption of AI for B2B marketing may be nascent, I believe we will see significant progress over the next five years because of the investments being made in data and technology.”. CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. What AI is not.
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