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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. Have a Content Marketing Strategy.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Over the past three years, we’ve seen a 20% to 30% e-commerce annual growth rate, especially in 2020, as in-person prospecting proved difficult if not impossible during the pandemic. Here’s how.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. This suggests that many workers are keenly aware of and capitalizing upon their newfound power in today’s candidate-driven labor market.

Quota 100
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7 Effective Marketing Strategies for Students

Pipeliner

Education marketing is a sort of marketing that promotes and assists institutions and individuals in utilizing important educational content. Educational information can spread like wildfire and inspire interested minds all over the world with the correct education marketing plan. Globally, there are around 3.2

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

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Get Over Your Fear of Marketing Automation Software

SugarCRM

Are you still afraid of and intimidated by marketing automation? Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. When people learn about what marketing automation can do, they can be intimidated.