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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Why are SaaS companies embracing it? The smartest companies are embracing Ecosystem-Led Growth, or ELG. The B2B playbook is changing. So, owned media. What is it? Austin’s F1 track.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

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Takeaways from Pavilion’s GTM2023 Conference

Sales Hacker

There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. Go-to-market motions are shifting. For example, organizations are looking at AI for transformation.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

But how do companies navigate economic obstacles such that abrupt cost-cutting decisions don’t add fuel to the flame? And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions.

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Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions

BuzzBoard

But how do companies navigate economic obstacles such that abrupt cost-cutting decisions don’t add fuel to the flame? And our 2023 B2B SaaS GTM Outlook survey combined with day-to-day analysis further validates that streamlined data strategies and cost-efficient moves are necessary for revenue generation during economic contractions.

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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

Brands continue to anticipate an increase in the number of data sources used each year, projecting an average of 18 data sources in 2023.” With marketers’ constant progression towards diversified data sources to stay ahead of their demand generation game, chances of data wastage increases in equal proportion.

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