Nutshell

JULY 16, 2021

Email campaigns aren’t advertising. Email isn’t advertising: it’s communication. Those metrics don’t show up at the top of MailChimp or Constant Contact, but they’re surely much more important to your business. Join 25,000+ other sales professionals and get our best articles delivered to your inbox. Work Email *.

Campaigns 118

Campaigns Email Marketing Advertising Advertising 118

Nutshell

JULY 28, 2020

HubSpot’s Marketing Hub also features advertisement management, which is actually pretty useful for marketers who manage their ads in-house. As this HubSpot advertisement in disguise states, HubSpot itself targets organizations of up to 2,000 employees. Constant Contact costs $95 per month for companies with 10,000 contacts.

Hubspot 126

Hubspot Paid Content Software Software 126

Nutshell

AUGUST 12, 2020

Google Ads are among the most popular forms of digital advertising. To avoid paying those high amounts, advertisers need to be hyperspecific with the locations they target. Negative keywords enable advertisers to exclude specific search terms from advertising campaigns to focus on only the search terms that matter to your business.

Google 77

Google Cost Per Click Cost per Acquisition Lead Rank 77

Nutshell

OCTOBER 19, 2020

Unlike PPC advertising , you’re not spending a dime to put this content in front of searchers—outside of what you pay your content team to produce it—which makes SEO an incredibly cost effective lead source. A great way to drive more leads via SEO is to consistently update your blog posts. Liam Quinn, Head of Marketing at Reach interactive.

Sales Qualified Lead 133

Sales Qualified Lead Lead Rank Lead Scoring Leads 133

Nutshell

JUNE 10, 2020

These days, tracking pixels are used by nearly every sophisticated business (any small business that uses email automation software such as Constant Contact or Mailchimp has access to them) to help marketers measure their open and click rates, discover traffic sources, track conversions, and collect other useful data points.

Campaigns 90

Campaigns Constant Contact Demographics Consumer 90

Nutshell

JANUARY 30, 2020

Nutshell’s Constant Contact integration syncs your contacts in one click, automatically subscribes leads to the appropriate email lists, measures the engagement of your email marketing, and lots more. Is there a “buddy” company that’s always happy to link to relevant articles? INTGRATION. Is your email getting responses?

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Nutshell

SEPTEMBER 30, 2020

An article in a publication that is designed to promote a product or service, but is presented in the style of original editorial content. The brand being advertised foots the bill, and the publication is required to add a disclaimer that what you’re reading is actually sponsored content. Advertorial. Influencers. Keyword Stuffing.

Paid Content 98

Paid Content Marketing Lead Rank Lead Scoring 98