Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

Examples 130

Examples B2B Microsoft Case Study 130

Partners in Excellence

FEBRUARY 28, 2024

This attitude was based on the admittedly few experiences I had at the time with “B2B” type sales. I managed a team of software and hardware engineers and external subcontractors. They also were not aware of the amount of software to be developed for the requested functionality. I excluded though to become a seller.

Lead Rank 113

Lead Rank Lead Scoring Ideal Customer Profile Customer 113

DiscoverOrg Sales

JANUARY 22, 2016

Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. Cloud security software. David Sheidlower, CISO, Global Media & Advertising Firm. Incident response tools. Cloud service solutions and protections.

Decision Maker 120

Decision Maker Banking Telecommunications Insurance 120

SugarCRM

DECEMBER 29, 2015

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. What’s the opportunity cost of onboarding marketing automation software? It’s not surprising that marketing automation software only has a 3% adoption in non-tech companies.

Software 20

Software Software Outsourcing Services Marketing 20

SugarCRM

DECEMBER 29, 2015

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. What’s the opportunity cost of onboarding marketing automation software? It’s not surprising that marketing automation software only has a 3% adoption in non-tech companies.

Software 20

Software Software Outsourcing Services Marketing 20

Zoominfo

JUNE 17, 2018

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand ( source ). Keep reading!

Examples 237

Examples B2B Microsoft Telecommunications 237

Hubspot Sales

JULY 17, 2023

AI sales software structures data, analyzes sentiment, and finds patterns that need a closer look. So, let’s explore the 12 best AI sales software to supercharge your sales team. Table of Contents What is AI sales assistant software? These software solutions automate sales tasks. How do AI sales assistants work?

Forecasting 75

Forecasting Hiring Hubspot Analytics 75