Zoominfo
OCTOBER 5, 2021
Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!
Sales and Marketing Management
OCTOBER 26, 2020
And this dynamic has merely accelerated a long-term trend of B2B companies shifting their sales capacity from field-based to virtual models. One major telecommunications provider in Scandinavia, for example, has migrated B2B sales to virtual channels, using marketing automation to create leads and installing an online self-service portal.
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Zoominfo
MAY 25, 2021
Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.”. They learned to use the software better. For a long time, few people could complete that punch list.
The Pipeline
FEBRUARY 1, 2013
Especially as you work with medium and large size companies, B2B sales can mean large transactions and more opportunity to showcase advanced selling skills. But B2B selling, especially to large corporations has evolved into a complicated process. We’ll use enterprise software as an example to make our points.
Zoominfo
OCTOBER 23, 2019
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. 72% of businesses in the technology, media, and telecommunications industry expect AI to have a significant impact on product offerings in the next five years ( source ). AI in Marketing.
Sales Hacker
MARCH 18, 2020
How do you compensate for the lack of B2B face-to-face meetings ? This new boom has expanded beyond business areas into Healthcare, Cybersecurity, Logistics, Telecommunication, etc. During the outbreak, many businesses in China have switched to producing medical masks and uniforms, equipment, healthcare software, and navigation.
Zoominfo
MAY 25, 2021
A Lack of Training Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.” They learned to use the software better.
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