Zoominfo
OCTOBER 5, 2021
Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!
HeavyHitter Sales
APRIL 7, 2013
These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics to name a few. They hire consultants to verify that they are making the right decisions.
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Partners in Excellence
FEBRUARY 28, 2024
This attitude was based on the admittedly few experiences I had at the time with “B2B” type sales. My main tasks were to prepare “marketing collaterals” with the help of our advertising department, and provide training and support to our seller and the computer hardware sellers. I excluded though to become a seller.
DiscoverOrg Sales
JANUARY 22, 2016
Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. David Sheidlower, CISO, Global Media & Advertising Firm. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016.
Zoominfo
JUNE 17, 2018
Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect emotionally to a brand ( source ). Keep reading!
SugarCRM
DECEMBER 29, 2015
While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. Today, the 5 industries with the highest marketing automation adoption rates are software & Internet, telecommunications, computer & electronics, health & pharma and business services.
SugarCRM
DECEMBER 29, 2015
While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. Today, the 5 industries with the highest marketing automation adoption rates are software & Internet, telecommunications, computer & electronics, health & pharma and business services.
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