Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
The B2B playbook is changing. On owned media, digital advertising was once the name of the game. Learn through this example AudiencePlus , a platform that enables B2B marketers to build, engage, and convert audiences through owned media, used this very strategy. Owned media generates first-party customer data.
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