The Beginner’s Guide to B2B Marketing Attribution Modeling
Zoominfo
NOVEMBER 20, 2018
In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. There are many different attribution models available to marketers—and there’s no definitive right or wrong choice.
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