Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)
Nutshell
JULY 10, 2020
Marketing is the process of converting unaware prospects into fans, and eventually into buyers. This is also known as a “buyer’s journey,” and each step on that journey is reflected by a stage in the marketing funnel, and a good real estate agent will manage this process every step of the way. Real estate content is a goldmine.
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