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Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

A good customer acquisition strategy combines multiple marketing channels and tactics to create sustainable, long-term growth. It can include advertising and social media to search engine optimization (SEO) and pay-per-click (PPC) campaigns. Customer acquisition might also apply coupons or discounts depending on your business model.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. Price: Pricing strategy, discounts, and payment terms.

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How to Create an Effective Sales and Marketing Plan

Highspot

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. Price: Pricing strategy, discounts, and payment terms.

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The Beginner’s Guide to Referral Marketing

Zoominfo

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

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9 Customer Engagement Strategies to Help Improve Conversion Rate

SendBuzz

Businesses that effectively engage their B2B customers, experience a significant 63% drop in customer churn. With countless advertising emails flooding inboxes daily, it’s important to make the customer feel special with a unique, tailored offer. But how can you achieve this? This is highly beneficial when it comes to B2B sales.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

More than half of buyers expect to get personalized discounts within a day of sharing their data with a retailer. Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. With PPC, your traffic will drop as soon as you stop advertising. Here’s How to Nurture Unresponsive Prospects.

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7 Effective Customer Engagement Strategies You Can Use for Building a Strong Brand

Apptivo

Suzy is excellent at providing you with qualitative research solutions in marketing advertisement, product development, consumer behavior, and more. Allow loyal customers to earn points, discounts and exclusives with your customer loyalty program. You can get real-time data from the software’s broad audience of one million customers.