Remove Advertising Remove Channels Remove CRM Remove Trade Show
article thumbnail

How to Measure and Maximize Trade Show Return on Investment

Nutshell

Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. Why measure your return from trade shows?

article thumbnail

Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. You can also advertise free demos or other promotions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. You can also advertise free demos or other promotions.

article thumbnail

Don’t Be a Trade Show Vulture! Here’s 10 Steps for Event Follow Up Success

Sales Hacker

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Me: “Again, I certainly hope not!”. 10 Step Recipe For Event Follow Up Success.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources. Stages of Lead Qualification.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources.

article thumbnail

Why customer journey mapping should start with your sales team

Nutshell

Over a sales cycle that may be months or even years long, there may be many touch points: Your advertising, your trade show staff, industry analysts or current reference customers, your inbound marketing team, the people who manage your social media presence, account executives, and eventually (you hope) post-sales support staff.