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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. Email Email marketing is a very restrictive channel in Germany and cold emailing is not permitted without consent. Each platform contains features and safeguards to support your GTM strategy.

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Data, Insights, Alignment: How Smartsheet Maximizes Win Rates

Zoominfo

The company has long since proven that its solutions are a great fit for several key personas, which makes reaching well-qualified prospects with relevant messaging a cornerstone of Smartsheet’s growth plans. Access to the same robust database enabled Smartsheet to effectively nurture prospects at every stage of the funnel.

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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. Buying committees are also growing, making a multi-channel presence more important than ever. “We a ZoomInfo partner. It’s an antiquated system. “In

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

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The Power of Personalized Email Marketing in B2B Sales

SendBuzz

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.