Advertising Demand Generation Pipeline Trends 
Zoominfo
MAY 9, 2021
Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. How to Retarget Your Audience with Digital Advertising. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. Conclusion: Use Data to Uncover Buyer Profiles.
Zoominfo
MAY 9, 2021
Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign.
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Zoominfo
FEBRUARY 25, 2021
What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.
Zoominfo
FEBRUARY 25, 2021
What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.
BuzzBoard
FEBRUARY 26, 2024
Customer) Integrating BuzzBoard to your CRM and other Martech can elevate your sales and demand generation teams while driving top-of-funnel scoring from using an exhaustive source of data set. We are known for being essential sales “partners” more than just a data vendor–to our clients, generating more confidence within the teams.
Sales Hacker
MARCH 1, 2024
On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. A similar trend exists in the B2B world, with audiences subscribing to a brand’s podcast or newsletter. The B2B playbook is changing. So, owned media.
Zoominfo
JUNE 15, 2022
With better profiles, demand generation teams can craft stronger advertising campaigns. Greater personalization Personalized marketing isn’t just a trend — it’s a customer expectation. Alonzo Bannister : Alonzo is a 41-year-old demand generation manager at a mid-market North American IT company.
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