Here’s Where Your GTM Strategy Is Failing
Zoominfo
SEPTEMBER 23, 2020
So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? While my experiences initially lent me to believe that a VP of Sales or VP of Engineering was our buyer persona, we had seen a shift,” Cooper said. Let’s review. Refine Your Ideal Customer Profile. GTM Motions are Always Fluid.
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