SugarCRM

JANUARY 18, 2024

In fact, 43% of salespeople made use of sales intelligence tools and intent data in 2023, a 54% increase from two years ago. What is Intent Data? Second-party intent: data from a provider that has a direct relationship with the user, such as software review sites. Sales intelligence tools!

Intent Data 26

Intent Data Intent SugarCRM Data 26

Zoominfo

OCTOBER 13, 2023

Businesses could use telemarketing as a channel to generate consent for email marketing, converting the prospect to an inbound, consent-based contact. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Zoominfo

JANUARY 4, 2022

The most critical aspect of a successful ABM program is a very targeted account list of companies with intent to purchase, and last year represented a tipping point for intent data in marketing departments. To support this ping-pong action, sales and marketing teams need to share data and operate out of the same platform.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker

JANUARY 20, 2021

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. But they are left to their own devices. What is personal account-based sales and marketing?

Account Based Marketing 67

Account Based Marketing Top of Funnel Account Lead Rank 67

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data. But times have changed.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246