Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021
Sales Hacker
JANUARY 20, 2021
As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. Feel free to jump ahead: What is account-based sales and marketing? Issues with one-to-many and one-to-few ABS and marketing programs. What is personal account-based sales and marketing?
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