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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When we guess right, we switch off. The rap was a success.

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A New Tool to Drive B2B Leads from LinkedIn

SBI Growth

B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Case Study. Hubspot, a marketing automation software company was seeking additional quality leads. You can view the full case study here.).

LinkedIn 323
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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. What do these results mean?

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). Last-touch attribution.

Lead Rank 236
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Capterra is a free online service to help businesses find the software they need. The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. Featured Video: How Does Programmatic Advertising Work ? 8. Capterra.

Channels 220
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The Lead Generation Strategy Guide

Zoominfo

Examples of outbound prospecting include email outreach, social selling, and cold calling. First and foremost, blog posts are great ways to fit a lot of keywords and popular questions into one piece of content, and so they give companies a better chance of ranking high on SERPs without spending advertising dollars. Social Media.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Capterra Capterra is a free online service to help businesses find the software they need. Moz The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. Featured Video: How Does Programmatic Advertising Work ?

Channels 100