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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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The business of telling stories (and how to do it)

DocSend

Studies have shown the profound impact that stories have on our brain. You find them in product overviews, in sales decks, and even in reports and white papers. When it comes to selling software, many times the only thing your customers share in common is the job they want to get done. Stories are powerful. Probably not.

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How to Improve Your Sales Support Model through Tech Solutions

CloserIQ

Otherwise read case studies and white papers, which many tech companies are more than willing to provide. YEt some sales floors are tied unnecessarily to these behemoths and should be adjusting the software to suit them, not the other way around. Old technology metrics vs claimed metrics of new technology.

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PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. Do you also mean thought leadership, content creation, white papers, eBooks, gated content, and things like that? Alon Waks : Correct.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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B2B Lead Generation 101: Strategies, Best Practices, and Software

LeadBoxer

While this case study shows promise, the average click-through rate (CTR) of Facebook ads for B2B companies is 0.78% , while the average CTR across all industries is 0.9%. Several case studies back up the claim that LinkedIn is the king of B2B marketing on social media. They were also able to lower their cost per purchase by 10%.