Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Do you need to develop or sharpen your team’s analytics skills? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and

Marketing 226

Marketing Telemarketing Scale Education 226

Cincom Smart Selling

JANUARY 27, 2015

Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. Workflow, dashboards, reporting, analytics … if you piecemeal IT solutions, you’ll eventually replicate many of these functions. Smart companies consider their front-office processes strategically.

Scale 48

Scale Smart Company CRM Microsoft 48

Pointclear

FEBRUARY 2, 2011

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Still, most B2B marketers have yet to truly embrace the full social toolset for their business. Why is that? But producing any old content isn’t enough.

Trends 180

Trends B2B Social Media Marketing 180

Sales Hacker

NOVEMBER 21, 2019

Companies that prepare for and embrace the changes AI brings will thrive. Sales is traditionally a people-to-people business, but technologies like artificial intelligence are making expert sellers rethink the balance between human and machine. The need for automation in sales. The potential future of AI for sales.

Ideal Customer Profile 85

Ideal Customer Profile How To Churn Face-to-face 85

SugarCRM

AUGUST 19, 2019

Here’s our take on the four most important trends driving sales in the manufacturing sector right now. The growing use of remote data sensors – or smart sensors – to enhance the capabilities of existing equipment is a great example of how smart companies are applying IoT technology at minimal cost.

Trends 20

Trends SugarCRM B2C CRM 20

Cincom Smart Selling

MAY 8, 2024

Smart companies research target audiences thoroughly in order to tailor messaging: Develop specific persona profiles exploring both demographics and psychographics of ideal customers Identify optimal communication channels—email, web, mobile, etc. Click here to read our blog, What is Customer Communication Management Software?

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Customer Scale 62