are-referrals-your-priority-or-an-afterthought 
No More Cold Calling
JUNE 4, 2015
If referrals are gold, why do salespeople settle for bronze? Don’t just tell your reps to ask for referrals. For your team to make referrals happen, you have to show them how. You need a systematic, disciplined referral-selling strategy that includes goals, metrics, and accountability for results.
No More Cold Calling
OCTOBER 1, 2020
I used to think it was just sales newbies who struggled with referral reluctance. When seasoned salespeople started admitting they also felt uncomfortable asking for referrals, I was shocked. If sales pros can’t muster the courage to ask clients for referrals , I doubt anyone outside the sales team is asking with any regularity.
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No More Cold Calling
JANUARY 11, 2024
Then turning those connections into business opportunities and sales referrals. The Business Case for a Referral Sales Program As a sales leader, you’re responsible for increasing revenue, while at the same time managing your profit margins. You need your sales reps to seed and grow their accounts, not just hit the phones.
No More Cold Calling
JANUARY 5, 2021
I’ll cover a different sales topic each month to help you get comfortable asking clients for referrals. After all, that’s the most important step in your sales process. Unless you get meetings with your target buyers that result in qualified leads, the rest is a waste of time. Register here ). My New Year’s Wish for You.
No More Cold Calling
APRIL 20, 2018
It’s time to get serious about business referrals. In spite of numerous misconceptions and poor implementation, referrals in business are where the power is. But the first step to harnessing this power is understanding just what referral selling is and how it feeds your sales machine. Let’s cheat and ask for referrals.”
No More Cold Calling
OCTOBER 29, 2013
Because referral selling is, hands down, the most effective and least expensive way to attract and retain new clients. Want to knock out your competition? It’s the only strategy that is guaranteed to shorten your sales process, and to eliminate sales and marketing costs. It’s called referral selling. Think about it.
No More Cold Calling
DECEMBER 17, 2015
Is your team tired of cold calling? Is that how you want your team spending their time? But when sales organizations put referral programs in place, reps don’t need to jump through hoops to get meetings. Because they have referral introductions from their prospects’ trusted colleagues, they always receive a call back.
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