Pointclear

JANUARY 15, 2013

Some of the reasons for this are: capacity, consistency, attrition, onboarding, peak staffing (such as to build pipeline for new reps…) but that is not what this article is about. This article is about how to select a partner once you decide to go in that direction. One of the world’s largest software companies—since 2002.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

Pointclear

APRIL 4, 2011

I recently read an article by Jeff Pedowitz about the state of marketing automation and it caused me to think back to a lunch I had with Jeff just a couple of short years ago. It is occurring because revenue is an enterprise wide problem and no successful enterprise software platform finds wide market acceptance without winning over IT.

Marketing 173

Marketing Vendor Enterprise Enterprise 173

Pointclear

OCTOBER 9, 2012

B2B sale complexity impacts cost-per-lead —to recap, I have heard marketers (even senior ones) state that cost per lead for anything from life insurance to a $100,000 plus software solution “should be about $300”. In a review of articles and blogs today I found answers that ranged from $20 - $1,000 plus. I would love to hear from you.

Cost per Lead 169

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring 169

PandaDoc

SEPTEMBER 2, 2020

Steven shares monthly tips and actionable articles to help new and senior sales leaders take their performance to the next level. We publish timely, energetic, authoritative articles that help salespeople be better salespeople. The company allows business solution users to review the software they use in their tech stack every day.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Pointclear

MARCH 12, 2013

Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. There's a lot of discussion in the marketplace about articles you've written, including "The Lead-Nurturing Payoff For The Tech Industry." But they don’t know everything about recommendation engines.

Research 253

Research B2B Sales Qualified Lead Lead Rank 253

Pointclear

MARCH 22, 2011

Last year I was looking for forms software to support CustomerThink. article cited a statistic from CSO Insights that 60% of marketing organizations used some form of lead scoring before passing leads to sales. OK, this a consumer example. How does it relate to B2B marketing? As I reported in my "Customer 2.0"

Lead Rank 185

Lead Rank Lead Scoring B2B Prospecting 185

Pointclear

MAY 1, 2012

A $250,000 software solution may require connecting with a CEO, a chief line-of-business officer, and a number of influencers. The reality is B2B lead generation for the complex sale of a $250K software solution is going to be substantially more expensive than generating a qualified lead for a $10K hardware solution.

Cost per Lead 181

Cost per Lead Lead Rank Lead Generation Marketing Qualified Lead 181

Pointclear

MAY 5, 2015

This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer. Not everyone wants to read a long article. Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads. What do I see in the future?

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100