Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. Executives are also involved in closing these accounts -- giving strategic direction, meeting with customer stakeholders, helping the account team acquire any necessary resources, and so on.

Ideal Customer Profile 79

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 79

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Hubspot Sales

AUGUST 21, 2023

Although it takes a great amount of effort, time, money and resources, a well-planned go-to-market strategy can significantly benefit your project. There are generally four go-to-market sales strategies — each one catering to a different product and business model. How will you use content to sell them? You must optimize.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. The welcome email.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Sales Hacker

NOVEMBER 15, 2017

Account Based Selling (ABS) or Account Based Sales Development (ABSD) is a primarily B2B selling framework that treats qualified or high value accounts as unique markets in themselves, where each account deserves dedicated resource allocation as well as hyper-personalized and multi-point engagement with different teams from your organization.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

DECEMBER 8, 2017

Sales tools and automation capabilities are more advanced than ever before. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Rob Jeppsen said it best at our Sales Hacker Lounge (took place during Dreamforce): “A fool with a tool is still a fool.”.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

OCTOBER 7, 2021

You can build a successful, lucrative career as a star individual contributor or climb the leadership ranks to impact business trajectory and develop the next generation of leaders – and still have a family if that’s what you choose. Take up space and know when to pull in the right internal resources to get the deal across the line.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130